Study: The Effect of Typeface on the Perception of Email

By , 29 January 2007 14:31

This reminds me of mock doc I saw a few years ago called the “The Font Doctor” – a Hollywood consultant advising people writing film treatments to avoid using Ariel and Helvetica. Looks like they – despite their jesting – were right:

The Effect of Typeface on the Perception of Email

The millions of people that email friends, family members, and co-workers should be aware of the fact that typeface can have an effect on the perception of the content. Typefaces should be chosen to reflect the message of the content and care should be taken to ensure that the typeface does not conflict with the intentions of the author.

Read it all…
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